Insights
Practical know-how on brands, websites and AI – clearly explained, without jargon.
- 21 September 2026 · 2 min read
Found by ChatGPT: What your website needs for AI search
More and more people ask ChatGPT, Claude, Perplexity or Google’s AI instead of searching. What your website needs so these answers mention your company.
Read more - 15 September 2026 · 2 min read
AI in the office: five tasks where AI already saves time
No longer a future topic: for these five office tasks, AI already saves noticeable time – and these are the rules to follow.
Read more - 9 September 2026 · 2 min read
Website relaunch without a Google crash: how to keep your rankings
A new website should bring more enquiries – not fewer. Why relaunches often cost rankings and how to take your visibility with you safely.
Read more - 3 September 2026 · 2 min read
Accessibility Act: Does your website have to be accessible now?
Austria’s Accessibility Act has applied since June 2025. Who it affects, what makes a website accessible – and how to go about it.
Read more - 27 August 2026 · 3 min read
AI literacy under the EU AI Act: what businesses need to do now
Since February 2025, companies using AI must ensure their staff have sufficient AI literacy. What that means – and how to put it into practice.
Read more - 20 August 2026 · 2 min read
Traditional CMS or headless: which suits your business?
Run traditionally or headless – with WordPress, both are possible. Advantages, drawbacks and questions to help you decide.
Read more - 12 August 2026 · 2 min read
Logo, corporate design, brand: what is the difference?
Three terms that are often confused. Why a logo alone does not make a brand – and what a corporate design needs to achieve.
Read more - 4 August 2026 · 2 min read
How much does a website cost? The key factors
The honest answer: it depends. What the cost of a website depends on, what ongoing costs to expect – and how to compare quotes properly.
Read more